{"id":5789,"date":"2021-04-19T11:10:00","date_gmt":"2021-04-19T08:10:00","guid":{"rendered":"https:\/\/spirito.gr\/spirito-group-rebranding\/"},"modified":"2022-03-29T15:13:37","modified_gmt":"2022-03-29T12:13:37","slug":"spirito-group-rebranding","status":"publish","type":"post","link":"https:\/\/www.spirito.gr\/en\/spirito-group-rebranding\/","title":{"rendered":"Spirito Group Rebranding"},"content":{"rendered":"\n<p>After a successful course of <strong>12 years<\/strong> in the field of Marketing and Communication, Spirito Group redefines its identity and <strong>re-introduces<\/strong> itself to the public with its new identity.<\/p>\n\n<p>Paying special attention to the design elements, we proceeded to create the visual symbolism of the logo and the shaping of its style. Our goal is to highlight the special elements that characterize the company over time, through the shapes, the letters, the color palette and the binding of all of them. <\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Energy, Extroversion, Optimism, Capacity<\/strong><\/li><li><strong>Courage, Ambition, Perseverance, Determination<\/strong><\/li><li><strong>Speed, Flexibility<\/strong><\/li><li><strong>Creativity<\/strong><\/li><\/ul>\n\n<p>The use of the initial letter <strong>&#8220;S&#8221;<\/strong> as the main design symbol was combined with the shape of the <strong>hummingbird<\/strong> to capture and visualize the new identity of the company.<\/p>\n\n<p><strong>Our goal is the result in terms of design and message level to emphasize the authenticity and uniqueness of the company, to be an effective channel of communication with the public and to inspire!<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news2-1024x483.jpg\" alt=\"\" class=\"wp-image-5541\" srcset=\"https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news2-1024x483.jpg 1024w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news2-300x141.jpg 300w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news2-768x362.jpg 768w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news2-1536x724.jpg 1536w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news2-2048x966.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"749\" src=\"https:\/\/spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news3-1024x749.jpg\" alt=\"\" class=\"wp-image-5542\" srcset=\"https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news3-1024x749.jpg 1024w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news3-300x219.jpg 300w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news3-768x562.jpg 768w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news3-1536x1124.jpg 1536w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news3-2048x1498.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"878\" src=\"https:\/\/spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news4-1024x878.jpg\" alt=\"\" class=\"wp-image-5543\" srcset=\"https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news4-1024x878.jpg 1024w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news4-300x257.jpg 300w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news4-768x659.jpg 768w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news4-1536x1318.jpg 1536w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news4-2048x1757.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1012\" src=\"https:\/\/spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news5-1024x1012.jpg\" alt=\"\" class=\"wp-image-5544\" srcset=\"https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news5-1024x1012.jpg 1024w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news5-300x296.jpg 300w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news5-768x759.jpg 768w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news5-1536x1518.jpg 1536w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news5-2048x2023.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"278\" src=\"https:\/\/spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news6-1024x278.jpg\" alt=\"\" class=\"wp-image-5545\" srcset=\"https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news6-1024x278.jpg 1024w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news6-300x81.jpg 300w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news6-768x209.jpg 768w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news6-1536x417.jpg 1536w, https:\/\/www.spirito.gr\/wp-content\/uploads\/2021\/08\/site-rebranding-presentation-news6-2048x556.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>After a successful course of 12 years in the field of Marketing and Communication, Spirito Group redefines its identity and re-introduces itself to the public with its new identity. Paying special attention to the design elements, we proceeded to create the visual symbolism of the logo and the shaping of its style. Our goal is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119,118],"tags":[],"class_list":["post-5789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category---en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/www.spirito.gr\/en\/wp-json\/wp\/v2\/posts\/5789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spirito.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spirito.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spirito.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spirito.gr\/en\/wp-json\/wp\/v2\/comments?post=5789"}],"version-history":[{"count":1,"href":"https:\/\/www.spirito.gr\/en\/wp-json\/wp\/v2\/posts\/5789\/revisions"}],"predecessor-version":[{"id":5790,"href":"https:\/\/www.spirito.gr\/en\/wp-json\/wp\/v2\/posts\/5789\/revisions\/5790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spirito.gr\/en\/wp-json\/wp\/v2\/media\/5532"}],"wp:attachment":[{"href":"https:\/\/www.spirito.gr\/en\/wp-json\/wp\/v2\/media?parent=5789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spirito.gr\/en\/wp-json\/wp\/v2\/categories?post=5789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spirito.gr\/en\/wp-json\/wp\/v2\/tags?post=5789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}